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If both types of products had been in the market, the students mainly indicated that they would have preferred plain packs over the branded ones, provided they were of the same brand: Moderator: What if they're both (referring to the branded package and the plain pack) on the shelf, which one would you choose? Participant: It actually depends on its brand. Moderator: Suppose they are the same brand, the same brand that you smoke, just look at the design. Participant: I suppose I'd take the second one [referring to the plain package]. (Male, smoker) Perceptions about the pictorials The participants indicated that the pictorials on the plain packages were more eye-catching and vivid, compared to the branded ones
That is indeed something more important than me and my silly arrows
The first time you open it, a cardboard tab opens on one of the flats that will hold the lid closed in the future
