The issue is close to Ray's heart
According to Edgar Schein, professor emeritus at the MIT Sloan School of Management, culture functions at several levels, from highly visible symbols and imagery such as uniforms, patches, logos, mottos, equipment, and protocols to stated values and beliefs and the deeper underlying assumptions and unspoken rules that govern how people make decisions, behave, and interact with each other
"There are many Australian citizens who are alive and thriving today as a result of these efforts people who might otherwise have taken up smoking in the absence of these anti-tobacco efforts," Professor Gross said
That said, it does taste a bit strange at first, but after a few sticks you get use to it (Ive tried the mint, so maybe that helped)
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