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It would appear that the impact of standardized packaging may be affected by the detail of the regulations such as whether they ban descriptors, such as smooth or gold, and control the shape of the tobacco pack. Co-author Jamie Hartmann-Boyce, from the Cochrane Tobacco Addiction Group, Oxford, UK, added: Our evidence suggests that standardized packaging can change attitudes and beliefs about smoking, and the evidence we have so far suggests that standardized packaging may reduce smoking prevalence and increase quit attempts

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