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Sell the Brand First: How to Sell Your Brand and Create Lasting Customer Loyalty weight gain Can she change her destinyAuthor(s): Stiff, Dan A brand has the tremendous power to create a positive experience that will resonate with your customers. So why do you and most other salespeople focus on selling your product or service, but not on selling your brand? Sell the Brand First reveals a fresh, highly effective way to close the sale: by selling to your customers from brand strength. Corporate trainer and brand selling specialist Dan Stiff shares his proven Brand