is marketing tobacco products to younger consumers unethical 10 Really Bad Things the Industry Has Done – and Doing – Entice Kids to Start Smoking Countering Tobacco Marketing: Graphic Labels

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The JUUL litigation followed Minnesotas landmark lawsuit against Big Tobacco in 1994, which accused the industry of lying about the addictiveness of cigarettes and purposely marketing to kids in an effort to create lifelong tobacco users

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The chapter also highlights certain recommendations for steering TB and tobacco control efforts, such as establishing a joint working group at all levels, modification of reporting mechanisms, advocacy for smoke-free policies, and integration into health and development agendas