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Louise Pile
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Foundation Engineering Handbook
EAN: 9780170097734
Business to Business Marketing Product Form:Paperback / softback Louise PileAuthor(s): Biemans, Wim G. Marketing to organisations is a substantial and dynamic sector of marketing, yet its activities are hidden from view for most students. This new textbook opens up this fascinating and important world to readers, clearly explaining the parallels between business to business and consumer marketing, while also emphasising the unique concepts and practices developed for this field. Wim G. Biemans draws from more than two decades