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This Third Edition reinforces key concepts that have stood the test of time while making the reader aware of new and important developments in this fast-moving field
In a series of now-classic books that have been translated into 36 languages and reached millions of readers around the world
What makes a great idea
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Number of Pages: 220
Emerging Multinationals in Emerging Markets Governor General's Literary Awards / Prix littéraires du Gouverneur général Nominee for Fiction (2001) This Third Edition reinforces keyWhy have so many firms in emerging economies internationalized quite aggressively in the last decade? What competitive advantages do these firms enjoy and what are the origins of those advantages? Through what strategies have they built their global presence? How is their internationalization affecting Western rivals? And, finally, what does all this mean for mainstream international business theory? In Emerging Multinationals in Emerging Markets, a
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