Studies in Jaina History and Culture forwardation New markets are all around

New markets are all around us—not just in the developing world

Cheah offers a

Cyril Scott once described Percy Grainger as a `lovable eccentric'

formulating the marketing mix

and throws fresh light on the personalities and groups supporting the Medici regime

Studies in Jaina History and Culture forwardation New markets are all aroundThe last ten years have seen interest in Jainism increasing, with this previously little known Indian religion assuming a significant place in religious studies. Studies in Jaina History and Culturebreaks new ground by investigating the doctrinal differences and debates amongst the Jains rather than presenting Jainism as a seamless whole whose doctrinal core has remained virtually unchanged throughout its long history. The focus of the book is the