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Ben Fischer of the New York Business Journal reported that interest in the first BuzzFeed article about the dress exhibited vertical growth instead of the typical bell curve of a viral phenomenon, leading BuzzFeed to assign two editorial teams to generate additional articles about the dress to drive ad revenue, and by 1 March, the original BuzzFeed article had received over 37 million views

This is another dress perfect for wearing to Fall weddings and it also comes in a ton of other beautiful colors

This gown can be customized up to the maximum size available in inches 58

Another time, where people and places were dripping with glamour, captured forever, in all those haunting images from Hollywood Silver Screen and the Haute Couture gowns from the Golden Age of Couture

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