Noise : A Flaw in Human Judgment Condition:Well Read and a barbed look at

and a barbed look at the world in which we live

unearthing the secrets of the world’s fastest learners and greatest chefs

dilemmas and interests of our youngsters in order to understand them better

Packed with compelling stories and practical guidance

was conducted exclusively for this book by Millward Brown

Noise : A Flaw in Human Judgment Condition:Well Read and a barbed look atImagine that two doctors in the same city give different diagnoses to identical patients or that two judges in the same court give different sentences to people who have committed the same crime. Suppose that different food inspectors give different ratings to indistinguishable restaurants or that when a company is handling customer complaints, the resolution depends on who happens to be handling the particular complaint. Now imagine that the same