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We only move forward when the result is genuinely competitive

While the company remains home to established global combustible brands such as Winston and Camel , Shimomura emphasized a strategic shift: We are now driving growth in the Reduced Risk Products category We will prioritise the heated tobacco sector as a priority investment segment. The global HTS segment currently represents around 11% of industry revenues, but projections suggest it could reach approximately 22% by 2035an increase of about US$33 billion between 2025 and 2035

Machine-made using 100% premium natural tobacco , they offer a consistent and approachable smoke with a look that stands apart

Chewing tobacco This classic form of smokeless tobacco comes in a can, pouch or twisted plug and may include candy-like flavors

Company Market Share Analysis 10.8.4