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For close to a year after the companys product launch in mid-2015, its advertising featured patently youth-oriented imagery and messaging. (Hat tip to Kevin Drum.) The thrust of Juuls advertising has evolved since then, largely in an attempt to stave off regulatory and legislative attacks, but the impact continues
Without that self brand connection (e.g., Im a Marlboro guy), even the act of smoking (which could serve that identity signaling function) became less appealing
In addition to Schechter, study authors include Susan K
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Take the lyrics and lilt of a song like Aint No Mountain High Enough (1967), just one of the duos dozens of hits: Aint no valley low / Aint no river wide enough, baby / If you need me / Call me / No matter where you are / No matter how far. Their language marked by rich, tactile detail and a colloquial urgency has quietly shaped how generations of songwriters articulate devotion
