I dont think theyre going to be a deterrent at all for people who already smoke
Simplicity as a Branding Strategy Unlike other cigarette brands that relied on ornate crests or traditional typography, Marlboro embraced minimalism early on
The Health Ministry estimates that over 5,000 people a year die from tobacco-related illness
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The results are very encouraging, with both the Om and Om Yellow version having been well accepted by consumers, especially in countries like Spain, where we are quite happy with the brands initial performance. A new Menthol variant, Om Menthol (4mg), has just been launched in the UK, and more countries are likely to follow