The decision was motivated by a desire "to preserve the pristine alpine environment our guests come here for," explained former Whistler Blackcomb CEO Dave Brownlie, when the new rule was announced in 2015
Preparation matters more than willpower in the first few weeks
However, to be effective, warning labels should be prominent enough to capture smokers attention and must stave off the "wear-out" that results from habituation to messages
An estimated 605,000 adults burn their way through 2 billion cigarettes a year in New Zealand, where Philip Morris says the tobacco industry is mature, highly regulated and heavily taxed. BATs brands include Rothmans, Dunhill, Benson & Hedges, Winfield, Holiday, Pall Mall, Freedom and Club along with roll-your-own brands such as Park Drive
The European Commission, the EUs executive body, is reportedly considering raising taxes on rolling tobacco by 258 per cent and on cigarettes by 139 per cent, amid pressure from member states to tackle tobacco consumption
