Business-to-Business Marketing Spawn author of A Travel Guide

author of A Travel Guide to the Middle Ages

and highlights the trailblazers whose amazing work is already changing the world

When the family's fake Gucci business lands them in bankruptcy

The rise of the gig economy has brought a multitude of drivers and cyclists

Part-fable

Business-to-Business Marketing Spawn author of A Travel GuideWritten from a European perspective, this comprehensive and regularly updated textbook covers both the theory and practice of global business to business (b2b) marketing. New to this sixth edition: Increased and updated coverage covering digital transformation and responsible business as well as new content on small firms New organizational coverage, including companies and brands such as Airspares Unlimited, Optel Group, Pfizer, Royal FloraHolland,