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[Update: This story was revised at 4:15 p.m

Worried about the message it was sending to young fans, MLB collaborated with the Major League Baseball Players Association to prohibit teams from providing tobacco to players

Smoking can increase the risk of getting a respiratory illness and is considered a leading cause of adult-onset asthma

The interesting aspect of this case is not so much the decision few would argue that the marks are too similar (except of course if this was your former licensee who had built up trading goodwill using your brand only to switch it to something arguably similar after selling counterfeit products of your own brand) but the lessons for licensors

A plethora of reasons, from genetics to the environment we live in, can affect the ways that we respond to stimulants, meaning that the journey to giving up the habit can vary hugely from person to person