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In fact, survey data indicate that approximately two-thirds of adult e-cigarette users consider e-cigarettes to be less harmful than combustible cigarettes 25

Specifically, vape packaging cannot: Depict cartoon-like characters that primarily appeal to children Imitate the branding (trademarks or trade dress) of kid-focused products or use symbols popular with minors Include any image of a celebrity Show images of food, candy, fruits, drinks, or any edible item to suggest flavors

Advertising or spam is also prohibited.

[But] we're not talking about putting someone on psilocybin or mushrooms every day

In other words, you might have more power over your health than you think