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Plain packaging is one of the most important steps towards a tobacco-free society

To increase sales of the American Tobacco Companys Lucky Strike cigarettes, Bernays created a campaign that suggested Luckies helped keep smokers from gaining weightfor example, Avoid that Future Shadow and To keep a slender figure, reach for Lucky instead of a sweet. The campaign was successful, even though it was still considered risque for women to smoke in public

Faced regulatory scrutiny over marketing claims

& Bayestie, I

But if the negative health effects arent enough to scare someone then maybe the addiction and reliance created by this little cancer-causing stick might be